Seven seconds. That’s how long you have to make a lasting first impression. If you think about it, seven seconds is a very small window of time. If you fail to make a good, lasting first impression, it could be detrimental to your business.
So how do you go about capturing a person’s attention and converting them into an instant fan of your website in just seven seconds? Simply put, you work with a web designer. Quality web design provides your business with a responsive website that offers visual appeal and instant satisfaction.
Too often, businesses make the mistake of slapping together pages of confusing, low-quality images and walls of text. Unfortunately, that does nothing more than frustrate website visitors who go off in search of something better.
If you want to ensure you captivate in the first seven seconds, hiring a web designer is your best approach. Now, the question is: do you pick a boutique web design company or a large web design firm?
Boutique Wins Hands Down: Here’s Why
A boutique web design company is going to be able to give you benefits that a large web design firm cannot. Many people think that a large firm has the money and power to offer the latest and greatest benefits, but in this case, bigger is not necessarily better.
First, and perhaps the most important, you will often be able to speak with the company owner directly. In fact, you will likely be able to speak with your website designer one-on-one. That is not something a large corporation can offer.
Large corporations often have several people, or teams, that work on a website. When you call to place your order, the person you speak to is not the one that is likely going to work on the design aspect of your website. In other words, you have to worry that your requests will get lost in translation.
Have you ever played the game telephone? The game requires a group of people seated in a circle. You start out by whispering a sentence to the person next to you. That person then leans over and repeats what you said to the next person, and so on. By the time it gets back around to you, the sentence could be completely different than what you initially stated.
Working with a large design firm is similar to that game of telephone. Your requests get lost along the chain of communication. When you choose to work with a boutique web design company, you deal with one-on-one communication. A boutique company doesn’t have hundreds of employees that can potentially misinterpret your requests.
Effectiveness and Personality
When you work with a boutique agency, you gain the benefit of effectiveness and personality. A boutique design company can quickly and effectively adapt to your requests. Also, the designer is more comfortable taking creative approaches rather than playing it safe. Playing it safe can lead to bland, boring web pages that do little to captivate in seven seconds.
Because you are working with an individual or a small team of people, you gain the benefit of personality. A boutique agency can provide you with a personal touch that you would be hard pressed to find among large agencies. Your project is not handed off to a team of unknown individuals. You are constantly in contact with the person working on your project, which adds to the benefit of those personal touches and effective approach.
Finally, you gain the benefit of cost-effective designing. A boutique web design company will charge a fair price for your project. However, they do not have a lot of large overhead expenses, like that of a large firm. Whereas a large firm would have to charge significantly more to account for their overhead expenses, a boutique web design company does not.
If you would like to learn more about the benefits of boutique web design, contact Pixel Agility to learn more.